Tag: AR
Zuckerberg’s Meta endgame is monetizing all human behavior
When Facebook bought Oculus and its much-hyped Rift headset for $2 billion way back in 2014, it wasn’t clear exactly what the social media company had in mind for the resurgent frontier of virtual reality. But to anyone familiar with the company’s countless scandals and insatiable appetite for personal data, it wasn’t hard to guess. The announcement of Meta, the company’s VR and AR-forward rebrand, is the culmination of a vision that should have been obvious from the start.
The next privacy crisis
Imagine a world where you barely notice the barriers between digital and physical space. Instead of looking at a TV or phone, you have a pair of glasses that can project a screen anywhere. You can seamlessly pull up translations for any street sign or instructions for any task. You can amplify a difficult-to-hear conversation through an earpiece or highlight a hard-to-see detail in your surroundings.