Tag: Floc
Am I FLoCed?
Google is testing FLoC on Chrome users worldwide. Find out if you’re one of them. Google is running a Chrome “origin trial” to test out an experimental new tracking feature called Federated Learning of Cohorts (aka “FLoC”). According to Google, the trial currently affects 0.5% of users in selected regions. This page will try to detect whether you’ve been made a guinea pig in Google’s ad-tech experiment.
GitHub blokkeert standaard nieuwe trackingmethode Google FLoC
GitHub heeft besloten om de nieuwe trackingmethode van Google genaamd FLoC standaard te blokkeren op alle pagina’s van github.io. Dat laat het populaire platform voor softwareontwikkelaars in een blogposting weten en is ook aangekondigd door GitHub-ceo Nat Friedman op Twitter.
Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers.
Today, Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads. A switch has silently been flipped in millions of instances of Google Chrome: those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web.
Google’s FLoC is a terrible idea
No one should mourn the death of the cookie as we know it. For more than two decades, the third-party cookie has been the lynchpin in a shadowy, seedy, multi-billion dollar advertising-surveillance industry on the Web; phasing out tracking cookies and other persistent third-party identifiers is long overdue. However, as the foundations shift beneath the advertising industry, its biggest players are determined to land on their feet. Google is leading the charge to replace third-party cookies with a new suite of technologies to target ads on the Web.