Tracking the slow demise of third-party cookies, a UK update
The UK’s Information Commissioner’s Office announced in January 2021 that its investigation into the Adtech industry would resume, having been ‘paused’ since May 2020. Discussions continue around the development of a new European ‘ePrivacy’ Regulation, and it is not possible to know for sure whether the UK will seek to remain aligned with this new law when it does ultimately come into effect.
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